What is the “Optimized_Audience” in the Keyword Report Data?

For Example: “Vehicles Optimized_ Audience”

The Optimized Audiences are groups of users that have a history of clicking on ads in a particular category.

Our “Optimized Audiences” are made up of users who have shown an interest within a specific vertical (i.e. clicked on an ad or converted) and these have been shown to improve performance within campaigns.

This is something that the Adops team, who is constantly optimizing campaigns to increase overall performance, puts together and updates daily based on user behavior.