Reader’s Choice Ballot

Here is where you describe the product – using phrases that the sales rep can understand and use in the sale

There should be at least 5 description points

 

The Process

To set up your first ballot, contact….

A ballot should be set up in three phases:

1. Nomination Phase: This is where you get your audience to nominate businesses for each category. The Nomination Phase (or write-in phase) typically lasts 3-4 weeks. This phase is where you ask your audience to tell you which businesses should be on your ballot. Based on the number of nominations a business receives, you can determine whether it makes
the cut for the final voting ballot.

The transition period is the time between your nomination phase and the voting phase, and typically should be a minimum
of three weeks. During this time, you will: Once you have determined the top nominees that are moving on to the voting
phase of the ballot, you will want to provide this list of entrants to your sales team to sell the voting phase of the ballot.
Once the sales period is over, you will add featured entrant data to the entrant within the admin tool.
• Moderate your ballot
• Merge entrants to determine the top nominees in each category
• Move these nominees on to the voting phase of the ballot

2. Voting Phase: This is where you push out the ballot for your audience to vote for who they want to win across your business categories.

During the Voting Phase, participants will only be able to vote for entrants that have been added to the ballot for the voting phase. (i.e. the 3-5 businesses in each category that garnered the most nominations.) In this phase, participants will not have the option to write-in a vote, but instead simply place a vote for their preferred winner. A typical voting phase should last three to four weeks

3. Winners’ Phase: This is where you get to announce the ‘Best Of’ ballot winners

The Winner’s Phase is where you will publish the results from the voting phase of the ballot. We recommend one winner and two finalists.

Planning for these three phases enables you to garner more excitement and more engagement with each round. So when it comes to revenue, this means you now have three opportunities to sell to advertisers instead of just one!

 

Frequently Asked Questions about this Product

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Best Practices & Advice from your fellow newspapers.