Dynamic Creative is a Targeted Display Ad that is created automatically into a templated ad shell by pulling inventory directly from an Auto Dealer’s website. Then the vehicles are served up to people searching for similar vehicles. What a great car shopping experience and a great solution for auto dealers! Allison is the go-to person about Dynamic Creative ads so don’t hesitate to reach out for information.

Dynamic Creative – Things to Know!

•  These do not cost any more than the targeted display ads
• You do not need to make 8 sets of ad designs!  You just need to create a template with Simpli.fi
• These ads can be used in conjunction with standard targeted display ads
• We cannot run dynamic creatives for RV’s. Currently, we can only run dynamic creatives for automobiles, excluding things like RV’s, boats, and motorcycles.
  • Dynamic ads will autofill the price, make and model of the vehicle within the creative for you
• Can TA Dynamic Creative be sold to a used car lot as long as they keep their inventory updated and online, or is it just for new car lots?
  • As long as they keep their inventory updated and online, we will be able to run dynamic creatives.

Instructions to create Dynamic Creative:

• • Reach out to west@simpli.fi ahead of your sales call to check if the dealer’s website is ‘crawl-able’
    • For example: If the website’s robots.txt is set to not allow (some or most) search engines to crawl their website – your customers may need to ask their webmaster to allow MotoMinerBot (https://motominer.com/Bot) to crawl and index their website  

• We need the URL for the homepage of the website to verify that we have inventory on the site. If we do not have inventory, Simpli.FI will reach out to their team upstairs to create the inventory.

• We need the logo of the client to include in the creative. 
• We will also need a headline and a tagline for the creative, as well as, the landing page for the creative. Once you have provided the headline and tagline you would like implemented, Simpli.fi will create these dynamic creatives and we can preview before going live.