Description

Email Marketing Campaigns

Businesses use Email Marketing Campaigns for several reasons:

1. Email is checked first thing in the morning, more frequently than any other platform.
2. 90% of emails are delivered to inboxes, vs Facebook posts, where only 3-5% reach their targets.

Businesses should use YOU for their Email Marketing Campaigns:

1. We work with the business to customize the campaign for each business
2. Targeted to specific demographics.  Choose from hundreds of demographic criteria to find “ideal” customers
3. They can be targeted to the business’s own zip code or as far as nationwide depending on the business goal.  Target city, county, zip code or DMA.
4. Results are measurable. We provide reports showing how many people viewed the email, how many people clicked on the email once it was opened and where in the email that person clicked.
5. We consistently meet, or exceed national average click rates of 2%, and national average view rates of 17%.  Remember that these results require an email that is engaging, with a compelling subject, call to action and links driving people to engage.
6. Follow up.  We can redrop the email to recipients who viewed it, recipients who clicked on it, recipients who did not click on it, everyone who received it.

To set up an Email Marketing Campaign follow these steps:

EMAIL COUNT REQUEST FORM

EMAIL ORDER FORM

Work with the business to determine the potential customer they want to reach.  Think about the ideal geography and demographics they want to target with the email campaign.

Fill out the Email Count Request Campaign form with this information to determine how many email addresses will be reached with your proposed email campaign geography and demographics.  For geography use counties or zip codes.  For demographics choose from hundreds of demographic characteristics including age, household income, education, hobbies, gender.  This analysis will also provide a campaign cost based on the chosen criteria.  Results will be emailed to you within 24 hours of form submission.  You can make any changes to the geography or demographics at this point.

Determine the message you want to send to this audience based on their needs.

Build an html file that is your email.  It will include all links.  Email width is 650 pixels.  Length should be whatever you need for your message.  Do not make it too long to make sure readers scroll through the whole thing.  Make sure you have links built into your email.  This is a key to success.

Work with the client to determine the PLAN for the email.  A follow up should ALWAYS be part of the plan.  Follow ups can take several forms:

• Redrop an email to: EVERYONE who received the first email
• Redrop an email to ONLY those who CLICKED on the first email
• Redrop an email to ONLY those who did not CLICK on the first email
• Digitally retarget everyone who receives the email.
• Add the business’s already existing email list to audience we used for the first email

Fill our the Email Order Form.  A few important points.  The Email Subject Line is very important.  It determines whether or not recipients will open your email.  Think about an engaging subject line.  Test your Email Subject Line at sendcheckit.com.

Have the email proof sent to the customer for approval.

MAKE SURE THE CUSTOMER IS READY TO HANDLE THE EMAIL TRAFFIC THAT WILL COME TO THEIR SITE

REPORTING.  Reports will be sent to the sale rep 1 week after the email marketing campaign is sent.  Make sure to discuss with your customer.

Frequently Asked Questions about Email Marketing Campaigns

Question:  Who are ideal prospects for Email Marketing?

Answer:  Businesses who want to promote an event, sale or new location; businesses who want to send out newsletters, new product info or other information about their business; and businesses who want to grow their customer base.

Question:  What options are available after the email has been sent?

Answer: There are several follow up options available: resend the email to only those people who opened or clicked on the email or retarget the email to the people who received the email.

Question: Do you need this program if you are already using Constant Contact or MailChimp?

Answer: MailChimp and Constant are great, but they only reach your existing email list.  Our goal is to help businesses generate NEW business, and reach their targets wherever they are.