Targeted Advertising

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If people have been to your website, searched for your products and services, read content online relevant to what you offer, been to competitor or other locations you want to targe, we will help get your message in front of them today using a mixture of these tactics.

We can also target people based on their offline behavior with addressable geofencing based on demographic and intent data.

 

Category: Targeted

Description

Targeted Advertising

Targeted advertising helps businesses target their ads to:

  1. People who have visited their website.  This is Site Retargeting.
  2. People who are searching for their product or service.  This us Search Keyword Targeting.
  3. People who have read content online related to their product or service.  This is Category Contextual Targeting.
  4. People who visited competitor locations or other locations where their potential new customers may be.  This is Geofencing.
  5. People with demographic characterizes and offline purchase history that makes them a potential customer.  This is Addressable Geofencing.

Campaigns should use a mixture of tactics.

SITE RETARGETING

Targets people who know you.  Users visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse online and remind them of your brand and to come back when they are ready to buy.

SEARCH TARGETING

Targets people searching for your products and services. As users perform searches across the web, we collect data associated with those searches. Based on the keywords they have searched, we show your ad to those who have performed searches relevant to your products and services.

CONTEXTUAL TARGETING

Targets people viewing content relevant to what you offer  As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services.

GEOFENCING

A tactic that can be used to put targeted display ads in front of users based on very specific geographical boundaries. Draw a virtual fence around your property, your competitors’ property, audience rich locations for your product/service and/or local events and target people that walk on those properties.  We also track online to offline conversions.  Conversion zones measure the amount of physical traffic driven to the location that has previously been served the ad.

ADDRESSABLE GEOFENCING

The digital version of direct mail. We build a list of addresses based demographic and interest-based data. Then we build geofences around each of those addresses.  We can deliver ads to devices in the home, including smartphones, tablets, computers.  We use the largest, most accurate and comprehensive collection of U.S. multi-sourced offline consumer data available. 1,500+ attributes to target more than 126 million households.

Frequently Asked Questions about this Product

Question:  Why didn’t I see my ad?

Answer:  Each campaign includes a limited number of impressions targeted to people based on their online behavior so the campaign will only reach those targets that are most likely to be act.  The busines owner is likely not in the market for their own product as indicated by their online behavior.

Question:  Which websites will ads be seen on?

Answer:  Ads are seen on the websites that the people you are targeting visit.  This may be one of thousands of high traffic websites.

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