Banner Ads On Your Newspaper Website or E-Newsletter

Banner ads appear on your newspaper website next to news content and photos. The are typically sold by a cost per thousand impressions. They click through to the client’s website, facebook page or landing page. 

Standard ad sizes are:

Big Box:   300 x 250

Half Page:   300 x 600

Leaderboard:  728 x 90

Check with your digital leader about what size ad to schedule for your email newsletter.

Yuma’s newsletter ad size is 600 x 200 for example

Standard Ad formats include:

jpeg  png

Agencies may send you an html ad format.

 

5 Frequently Asked Questions about this Product

Question: Is there a minimum number of days the ad must run?

Answer:  While your newspaper may set minimums, these ads can run one day or many days.  Just check with your digital leader to be sure there will be enough impressions during the requested time frame to fulfill the order.

Question:  What kind of design is best for banner ads?

Answer:  The most effective ads are clean simple designs with a call to action to encourage viewers to click on the ad.  Don’t make the ad look like a print ad – don’t include phone numbers, addresses etc.  Clean and simple is best!

Question:  Can I have animation added to the ad?

Answer:  Yes  you can do this.  Some browsers may not show the animation and instead show a ‘fallback’ image instead.