OTT/CTV

0 out of 5

TT (Over the Top) refers to the content or shows that we watch online.

CTV (Connected TV) is the device used to watch the content. The IAB defines CTV specifically as a smart TV or a TV connected to the internet via an Amazon fire stick, a roku, an apple TV or a gaming console. OTT can also be watched on mobile devices and laptops.

So, we watch OTT programs on CTVs. OTT programs might be shows on Disney+ or on demand shows through a cable provider, that we watch on a connected TV or any internet connected device.

Category: Targeted

Description

OTT/CTV

Videos advertising is powerful.  It leverages site, sound, motion and emotion.

A video advertisement can tell a story about the product in a way that a still image simply can’t.

Why should a business use OTT/CTV?

When an OTT/CTV ad is running, it gets 100% of the screen. There’s literally nothing else on the screen that could take away the person’s attention. Unless they look away, the ad is in front of them and they are seeing it. Except for the rare “full page takeover” ad, display can’t claim that kind of real estate.

There are over 182 million OTT subscription users in the U.S. (eMarketer)

The number of subscriptions to video on-demand services globally is expected to top 947 million by 2024. (Digital TV Research)

There are 820 million connected video devices in the U.S. and hundreds of different streaming services. (Video Advertising Bureau)

71% of Internet users use an OTT/CTV service at least once a month. (Video Advertising Bureau)

70% of OTT/CTV households have a multi-channel subscription. (Video Advertising Bureau)

81% of consumers saying that it’s important that they are able to watch TV programs wherever they want. (Video Advertising Bureau)

Because video costs more than display (sometimes as much as 4 to 10 times more – A lot depends on reseller markups), sellers and advertisers alike want to know if video is 4 to 10 times more effective.

OTT/CTV ads are not skippable or clickable.

Advertisers can show their OTT/CTV ads to:

People who have visited their website…

People who are searching the web for their products and services…

People who are reading content related to the advertiser’s industry…

People who visit real-world locations like the advertiser’s competitors…

People who are on a mailing list…

And people who fit a certain demographic.

Imagine creating that audience, and then consider the original question: “On which streaming service should I advertise?” The answer: “Whatever streaming service your these people happen to be watching!”

Frequently Asked Questions about this Product

Question:  Are people in small markets actually watching OTT/CTV?

Answer:  YEs.  8 IN 10 US WI-FI HOMES OWN
AT LEAST ONE OTT/CTV DEVICE.
Source: https://www.marketingcharts.com/featured-104905

 

Related products